Annie hall - As a fashion influcence film
The iconic film’s lead costume designer, Ruth Morely , was reportedly not a fan of what Elle later called the character’s “masculine-meets-hobo look,” but that didn’t stop the appealingly androgynous aesthetic from infiltrating fashion circles worldwide, much to her surprise, following the movie’s premier in April of 1977. “Now people tell me that all the girls in London and Paris are turned out like Annie Hall,” she told Vogue the following year. “It’s crazy; it’s practically become a household word!”
Ralph Lauren, who had recently made his first foray into the movie business designing costumes for 1974’s Robert Redford/Mia Farrow version of The Great Gatsby, supplied many of the high-waisted, wide-legged pants, collared shirts, and neckties that generations of women would emulate, but even he credited the genesis of the look to Keaton. “Annie’s style was Diane’s style — very eclectic. Oversized jackets and vests, floppy men’s hats, and cowboy boots,” the designer is quoted as saying in Vogue on Ralph Lauren. “We shared a sensibility, but she had a style that was all her own. Annie Hall was pure Diane Keaton.”
Pure Diane Keaton—and pure inspiration to many, including contemporary style icons Alexa Chung, Kendall Jenner, and Elizabeth Olsen—the Annie Hall look at the time of its arrival was a phenomenally progressive leap away from gender-normative fashion.
The anti-patriarchal look didn’t go mainstream until Keaton made it appear effortlessly accessible on screen and it hasn’t gone away since.
